Many people who have websites are not totally up-to-date with what is considered to be online search engine spamming. Having worked on internet search engine optimisation for a few clients, I actually have come across websites which are using spam methods to help elevate search engine rankings. When I confronted clients relating to this, they honestly did not know they were using a type of spam nor did they realise the results if detected by search engines like google.
So what exactly is internet search engine spamming? A simple definition could be; deliberately designing website pages offering poor and irrelevant content, and are employed to trick search engines into ranking the information highly for inappropriate search engine rankings. People tend to use spam as a way of attracting as numerous visitors to their internet site. When caught by the major search engines, this can result in a major setback to business. Websites is going to be blacklisted from the major search engines and odds are they will not appear in the index for a very long time.
Not sure if you are spamming? Here are some common forms of spam techniques that you should avoid. Doorway Pages – Optimising a single webpage to perform exceptionally well searching engine ranks for a small group of keyword phrases (keyword stuffing on the webpage). When a user clicks on the link, they will be automatically redirected to a completely different website.
Invisible Text – Using text that is not visible for the human eye (getting the same colour text since the background colour). The invisible text will often contain a huge number of keywords (keyword stuffing). Link Farms – Joining community websites that offer large volumes of irrelevant links to your site.
As well as other forms of spam, these techniques needs to be avoided at all costs. In case you are uncertain whether your site uses some kind of spam, then it will be best to contact an internet search engine optimisation specialist before it could cause your site being blacklisted.
Past clients who have been using some kind of spam and were unaware of it, had taken a large loss with their website blacklisted in some search engine listings. The road to recovery may take long in fact it is one that no sgvprq want to follow. Be cautious!
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