Marketing1on1: Local SEO Packages
Every time I read and hear people talking about website marketing for businesses, they appear to approach the niche with big businesses in mind or marketing that is perfect for national or international audiences; quite simply they seem to be so focused on marketing for the likes of John Lewis, Debenhams and Vodafone (like these are the firms that are in need of help!)… but, what about your local dentist in Northampton? or website marketing service in Milton Keynes? or maybe your plumber in Buckingham? or that great little coffee shop on the high street within your local town? These smaller businesses that rely on more locally based customers and clients will go out of business if they do not bring in MORE CUSTOMERS?
Using this in mind I want to address some of the issues that face small enterprises and exactly how they can captalise on the growing trend in using the internet for searching local products or services.
The truth is, online competition for local business owners is insanely low. In case you are engaged in marketing your company online, you’re probably spending your whole day competing in ridiculously competitive markets. Right the average town and city up and down the nation has minimal competition for local search. You don’t must be fighting using the heavy hitters in your online market place in order to position your business before customers or prospective customers for the geographic area. The reason being there is a huge gap in the online local market place that local businesses can exploit to have new clients coming through their doors.
Below I set out a few of the easiest things that you can do to make your business more visible online for local search.
You must know that this internet is considered the primary approach to information gathering. Just think of your own behaviour. Out of the last ten times you necessary to find some good info, have you pick in the Online Directory? dictionary? go to your local library? or do you just ask Google?
With something like two-thirds of all searches for local company information done online (TMP Directional Marketing 2008) it will make a lot of sense to ensure that your company is optimised for local search.
So, in case you are a small business that gives services or goods for your neighborhood, the question you need to ask yourself is……
– Are you currently struggling to obtain business from the website?
– Maybe you’ve invested a whole lot in a website that doesn’t get any visitors?
– Do you wish you can get more quality visitors and enquiries?
……in the event you answered yes to any of these, then think about, WHY?
With the much scope and chance of small businesses to optimise their services for local market, there is absolutely no rhyme or reasons why internet business generation can not work for you personally.
Simple Tips and tricks for Small Local Businesses to get Noticed on yahoo
1. Obtain your business placed in Google’s Local Business Centre – Being placed in Google maps and Google local has quickly surpassed the importance of being indexed in business directories including the classifieds. Make sure your business turns up when someone searches your company name and keywords related to your business.
i. Create a business address in the city that you would like site to rank, in case you are targeting a location that is not the place of your own registered business address. ii. Join a local chamber of commerce and request a web link looking at the site. iii. Perform a search to your target town or city i.e. perform a search for “town, city, county”. Through the search engine results get links from your top pages connected with your target town, city or county. iv. Connect to your Google listing out of your website making use of your target key phrases. v. Include localised anchor-text inside your link building efforts. vi. Include keyword terms in your business description.
2. Reviews Google likes reviews, so encourage your customers to analyze your services and products publicly to improve your rankings and supply social proof value towards the products or services that you provide. This can have good results when reviews are placed in local discussion forums or on social media marketing and networking sites.
3. News/ Press Releases News, public announcements and press releases for any business or subject will definitely being to show up more regularly on the first page of Google’s search engine rankings. Some suggestions to obtain your business’s news leads to Universal Search:
i. Make certain you send our your press releases on the regular cycle. ii Include your target keywords within the title of the press release and sparingly throughout its copy. iii Use PRWeb and other top press release submission services for online syndication with other sites. iv. Anchor text target keywords inside the press release in your site along with other sources. v. Include your target keywords inside your alt tags with any images submitted with your press releases.
4. Video Online video marketing is not any doubt among the best ways to present an idea, showcase some great benefits of your small business, or just simply to get the message across in an entertaining way, even if it’s only to boost your business’s brand awareness.
Video leads to search engine listings are constantly becoming more popular and visibility, so ensure video content is optimised for the target keyword. Video is also quite possibly one of the easiest ways webmasters have in penetrating difficult search phrases/markets and with technological advances it is far less difficult today to record, upload and publish video content to the net than ever before before.
These are but several of the simplest and quickest guidelines for obtaining your company presence felt inside your local online market. 2009 saw the beginning of some significant changes in how Google’s search engine listings organises information with the launch of Universal Search. This can carry through into 2010.
This year, you will begin to notice that internet search engine listings will no longer be about ranking for number 1. With Google’s new (launched during early 2009) Universal Search options filtering into how its search engine rankings qqwzcz are displayed, you will be seeing other types of web content starting out appear on its search pages – white papers, images, news, product search, video, blogs, etc.
What this means for businesses is that the internet market has radically changed on the last twelve months. Effectively, Google (which carries over 70% in the online search market) has flipped everyone upside down. Now the marketplace is wide open and local search can be exploited more than ever before before. Whom you thought was your online competitor yesterday may not be your competitor!
Right now the key to success on the web is diversity marketing. Pay particular focus on what’s happening in Google’s world, learn to see through Google’s eyes while focusing your small business marketing in media that Google loves. Should you would like additional information about internet marketing service in Milton Keynes or for the local market or have particular challenges to get more local custom, then we would certainly love to hear from you.